How can businesses effectively balance the use of technology and human interaction to create a seamless and personalized customer experience journey?

Businesses can effectively balance the use of technology and human interaction by leveraging technology to automate routine tasks and streamline processes, allowing employees to focus on providing personalized and empathetic customer interactions. They can also use data and analytics from technology to better understand customer preferences and tailor their interactions accordingly. By combining the efficiency of technology with the human touch of personalized interactions, businesses can create a seamless and personalized customer experience journey that meets the needs and expectations of their customers.