How can companies effectively balance the use of technology and human interaction to create a personalized and seamless customer experience?

Companies can effectively balance the use of technology and human interaction by leveraging technology to gather customer data and preferences, allowing for personalized interactions. They can then use this data to inform and enhance human interactions, creating a seamless customer experience. Additionally, companies can train their employees to effectively utilize technology in their interactions with customers, ensuring a consistent and personalized experience across all touchpoints. Regularly soliciting feedback from customers can also help companies understand where technology can enhance, rather than replace, human interactions to create a truly personalized experience.