How can businesses ensure that their use of technology in addressing recurring complaints does not compromise the personal touch and human connection that customers value in customer service interactions?

Businesses can ensure that their use of technology in addressing recurring complaints does not compromise the personal touch and human connection by implementing a hybrid approach that combines automated responses with personalized follow-ups. They can also train their customer service representatives to use technology as a tool to enhance, rather than replace, the customer experience. Additionally, businesses can collect feedback from customers on their satisfaction with the level of personalization in their interactions and adjust their technology usage accordingly. Finally, businesses can prioritize transparency and communication with customers about how technology is being used to address their complaints to maintain trust and connection.