How can businesses ensure that their use of advanced technology does not overshadow the importance of genuine human connection in delivering exceptional customer service?

Businesses can ensure that their use of advanced technology does not overshadow the importance of genuine human connection by integrating technology as a tool to enhance, not replace, human interactions. They can prioritize training employees to effectively use technology to support and personalize customer interactions. Additionally, businesses can create a balance between automated processes and human touchpoints to maintain a personalized and empathetic customer experience. Regularly soliciting feedback from customers and employees can also help businesses understand where technology may be hindering genuine connections and make necessary adjustments.