How can companies ensure that the implementation of technology in customer service does not compromise the personal touch and human connection that is essential for building strong customer relationships?

Companies can ensure that the implementation of technology in customer service does not compromise the personal touch and human connection by incorporating personalized interactions and empathy into their automated systems. They can also provide training to their customer service representatives on how to use technology to enhance, rather than replace, human interactions. Additionally, companies can regularly gather feedback from customers to understand their preferences and adjust their technology solutions accordingly. Ultimately, maintaining a balance between technology and human touch is key to building strong customer relationships.