How can companies effectively balance the use of innovative technologies to enhance customer experience with maintaining a personal touch and human connection in their interactions with customers?

Companies can effectively balance the use of innovative technologies by using them to streamline processes and provide personalized experiences. They can leverage data analytics to understand customer preferences and tailor interactions accordingly. It is important for companies to also invest in training their employees to provide a human touch and build relationships with customers. By combining technology with personalized interactions, companies can create a seamless and engaging customer experience that meets the needs and expectations of customers.