How can businesses balance the use of technology to enhance the customer experience while still maintaining a personal touch and human connection with their customers?

Businesses can balance the use of technology by incorporating personalized messaging and interactions through automation tools. They can also utilize data analytics to understand customer preferences and tailor their offerings accordingly. Additionally, businesses can provide multiple channels for customer communication, such as chatbots and social media, while still offering personalized human interaction when needed. Ultimately, businesses should prioritize the customer experience by combining technology with a human touch to create a seamless and personalized experience for their customers.