How can businesses strike a balance between utilizing cutting-edge technology, like virtual reality and augmented reality, while still maintaining a human connection with their customers?

Businesses can strike a balance between utilizing cutting-edge technology like virtual reality and augmented reality by integrating these tools into their customer experience strategy in a way that enhances, rather than replaces, human interaction. They can achieve this by using these technologies to create immersive and personalized experiences that complement the human touchpoints in their customer journey. Additionally, businesses can leverage data and analytics from these technologies to better understand customer preferences and behavior, allowing them to tailor their interactions and offerings accordingly. Ultimately, businesses should view technology as a tool to enhance the human connection with their customers, rather than as a replacement for it.