How can businesses effectively balance the use of modern technology in enhancing customer experience while still maintaining a personal touch and human connection with their customers?

Businesses can effectively balance the use of modern technology by incorporating personalized communication channels such as chatbots or AI-powered customer service tools. They can also utilize data analytics to better understand customer preferences and tailor their services accordingly. Additionally, businesses can offer a combination of online and offline experiences to provide customers with a seamless and personalized experience. By fostering a culture of empathy and actively listening to customer feedback, businesses can maintain a human connection with their customers while leveraging technology to enhance their overall experience.