How can businesses ensure that their use of cutting-edge technology enhances the customer experience without sacrificing the personal touch and human connection that customers value in today's digital age?

Businesses can ensure that their use of cutting-edge technology enhances the customer experience by prioritizing personalization and customization in their digital interactions. This can be achieved through leveraging data analytics to understand customer preferences and tailor their experiences accordingly. Additionally, businesses can integrate technology with human interactions, such as offering live chat support or personalized recommendations from customer service representatives. Finally, businesses should continuously seek feedback from customers to ensure that technology is enhancing, rather than detracting from, the personal touch and human connection that customers value.