How can businesses strike a balance between utilizing advanced technology to improve customer experience and maintaining ethical standards in data collection and usage?

Businesses can strike a balance by implementing clear policies and guidelines for data collection and usage that prioritize customer privacy and consent. They can also invest in secure and transparent data management systems to ensure that customer data is protected. Additionally, businesses can regularly review and update their data practices to align with evolving ethical standards and regulations. By prioritizing transparency, accountability, and customer trust, businesses can leverage advanced technology to enhance customer experience while upholding ethical standards in data collection and usage.