How can businesses strike a balance between utilizing technology to connect with customers on an emotional level and respecting their privacy boundaries in today's digital age?

Businesses can strike a balance by being transparent about how they use customer data and ensuring that they have clear privacy policies in place. They can also prioritize building trust with customers through personalized and meaningful interactions that respect their preferences and boundaries. Utilizing technology to create personalized experiences while also giving customers control over their data and privacy settings is key to striking this balance in today's digital age.