How can organizations effectively balance the importance of technical skills and soft skills when assessing candidates for customer-facing roles?

Customer-Facing Roles
Organizations can effectively balance the importance of technical skills and soft skills by creating a comprehensive assessment process that evaluates both areas. This can include using behavioral interview questions to gauge soft skills such as communication, empathy, and problem-solving abilities, as well as technical assessments to measure job-specific skills. Additionally, providing training and development opportunities for employees to improve both technical and soft skills can help ensure they are well-rounded and successful in customer-facing roles. Ultimately, prioritizing a combination of technical expertise and strong interpersonal skills can lead to a more well-rounded and effective team of customer-facing employees.