How can companies effectively balance the need for innovative technology solutions with the importance of maintaining user-friendly design for customers with varying levels of technological literacy?

Companies can effectively balance the need for innovative technology solutions with user-friendly design by conducting thorough user research to understand the needs and preferences of their target audience. They can also invest in user experience design to ensure that their technology solutions are intuitive and easy to use for customers with varying levels of technological literacy. Additionally, companies can provide training and support resources to help users navigate and make the most of their technology solutions. Ultimately, prioritizing user feedback and continuously iterating on their technology solutions can help companies strike a balance between innovation and usability.