How can businesses strike a balance between investing in cutting-edge technology to enhance customer experience and ensuring that their systems are user-friendly and accessible for all customers, including those who may not be as tech-savvy?

Businesses can strike a balance by conducting thorough research to understand their customer base and their technology preferences. They should invest in user-friendly design and provide training or support for less tech-savvy customers. Regular testing and feedback from customers can help identify areas for improvement and ensure accessibility for all users. Additionally, businesses can offer multiple channels for customer interaction, such as phone support or in-person assistance, to cater to a diverse range of preferences.

Keywords

balance technology investment customer experience user-friendly design accessibility

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