How can companies differentiate between the impact of social media influencer partnerships on customer engagement versus brand loyalty, and which one should be prioritized in their marketing strategies?

Companies can differentiate between the impact of social media influencer partnerships on customer engagement versus brand loyalty by analyzing metrics such as likes, comments, shares for engagement and repeat purchases, customer retention for brand loyalty. Both customer engagement and brand loyalty are important in marketing strategies, but the priority should depend on the company's goals. If the company is looking to increase brand awareness and attract new customers, then customer engagement should be prioritized. If the goal is to retain existing customers and build long-term relationships, then brand loyalty should be the focus.