In today's rapidly evolving digital landscape, how can companies strike a balance between implementing cutting-edge security measures for their standardized interfaces and APIs, while also ensuring a user-friendly and seamless customer experience?

Multi-Factor Authentication
Companies can strike a balance by prioritizing security without compromising user experience by implementing multi-factor authentication, encryption, and regular security audits. They can also invest in user-friendly authentication methods like biometrics or one-click logins to streamline the customer experience. Additionally, companies should regularly update their security measures to stay ahead of evolving threats while continuously seeking feedback from users to improve usability.