How can companies strike a balance between offering attractive rewards for exceptional service and maintaining a fair and equitable recognition and rewards program for all employees?

Companies can strike a balance by implementing a tiered rewards system that rewards exceptional performance with higher incentives, while still offering meaningful recognition and rewards for all employees. It's important to clearly communicate the criteria for receiving rewards and ensure that they are achievable for all employees. Regularly reviewing and adjusting the rewards program based on feedback and performance data can help maintain fairness and equity. Additionally, providing non-monetary rewards such as additional time off, professional development opportunities, or public recognition can help create a more inclusive rewards program.