How can teams balance the need for real-time customer data with the importance of ensuring data privacy and security in their CX strategies?

Teams can balance the need for real-time customer data with data privacy and security by implementing robust data protection measures, such as encryption and access controls. They can also prioritize transparency with customers about how their data is being used and stored. Additionally, teams can regularly review and update their data privacy policies to ensure compliance with regulations and best practices. It is crucial for teams to strike a balance between leveraging customer data for personalized experiences and respecting their privacy rights to build trust and loyalty.