How can researchers ensure that they are effectively utilizing both qualitative and quantitative methods in their research to achieve a comprehensive understanding of their topic and generate new insights?

Researchers can ensure effective utilization of both qualitative and quantitative methods by integrating them in a mixed-methods approach. This involves collecting and analyzing both types of data concurrently to triangulate findings and validate results. Researchers should also clearly define their research questions and objectives to determine which methods are most appropriate for addressing different aspects of their topic. Additionally, they should consider the strengths and limitations of each method and use them in a complementary way to gain a more comprehensive understanding of the topic and generate new insights.

Keywords

research methods qualitative quantitative mixed-methods approach triangulation research questions

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