How can researchers effectively balance the use of qualitative and quantitative measurements to ensure a comprehensive analysis of complex societal issues?

Researchers can effectively balance the use of qualitative and quantitative measurements by utilizing a mixed methods approach, which combines the strengths of both types of data. They can start by identifying research questions that can be best answered using qualitative methods, such as in-depth interviews or focus groups, and others that are better suited for quantitative methods, such as surveys or statistical analysis. By triangulating data from multiple sources, researchers can gain a more holistic understanding of complex societal issues and ensure that their analysis is comprehensive and robust. Additionally, researchers should consider the limitations and biases of each type of data and take steps to address them in their research design and analysis.