How can researchers ensure that their use of qualitative and quantitative data not only produces statistically sound results but also captures the human experience and perspective within their research findings?

Researchers can ensure that their use of qualitative and quantitative data produces statistically sound results by carefully designing their research methods, ensuring data validity and reliability, and conducting thorough data analysis. To capture the human experience and perspective within their research findings, researchers can incorporate open-ended questions, conduct interviews or focus groups, and use mixed methods approaches to triangulate data. Additionally, researchers should consider the context in which the data was collected, acknowledge any biases, and interpret the results in a way that reflects the complexity of human experiences.

Keywords

research methods data validity data reliability human experience mixed methods

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