How can companies effectively balance promoting their products and services on social media while also promoting responsible behavior and ethical practices to their customers?

Companies can effectively balance promoting their products and services on social media by ensuring that their messaging is transparent, honest, and authentic. They should also prioritize educating their customers about responsible behavior and ethical practices through informative content and campaigns. By engaging with customers in a meaningful way and actively listening to their feedback, companies can build trust and credibility while promoting their products and services. It is important for companies to lead by example and demonstrate their commitment to ethical practices in all aspects of their business operations.