How can companies strike a balance between providing personalized customer service and maintaining strict data protection measures in an era of increasing cybersecurity threats?

Companies can strike a balance between personalized customer service and data protection by implementing robust security protocols to safeguard customer information. This includes encryption, access controls, and regular security audits. They can also use data anonymization techniques to protect customer privacy while still providing personalized services. Additionally, companies can educate employees on cybersecurity best practices and ensure compliance with data protection regulations to mitigate the risk of cyber threats.