How can companies strike a balance between offering personalized rewards for employees who excel in customer experience while also ensuring fairness and equality among all team members?

Companies can strike a balance by creating a clear and transparent reward system based on objective criteria such as performance metrics and customer feedback. This ensures that rewards are earned fairly and consistently. Additionally, companies can offer a variety of rewards beyond monetary incentives, such as recognition and career development opportunities, to acknowledge and motivate all team members. Regularly reviewing and adjusting the reward system based on feedback and performance evaluations can help ensure that it remains fair and equitable for all employees.