How can brands effectively balance the need for personalized rewards and exclusive perks with the potential risk of alienating customers who may feel excluded or left out of the loyalty program benefits?

Brands can effectively balance the need for personalized rewards and exclusive perks by segmenting their customer base and offering a variety of benefits tailored to different groups. This ensures that all customers feel valued and included in the loyalty program. Additionally, brands can communicate the value of the program to all customers and emphasize that there are benefits for everyone, even if they may not qualify for certain perks. Finally, brands can periodically review and adjust their loyalty program to ensure it is meeting the needs and expectations of all customers, making necessary changes to prevent alienation.