How can companies balance the need for personalized customer experiences through AI and VR with the importance of protecting individual privacy rights in today's digital age?

Companies can balance the need for personalized customer experiences through AI and VR by implementing strict data privacy policies and obtaining explicit consent from customers before collecting and using their personal information. They can also use anonymized data and limit the amount of personal data collected to only what is necessary for providing the personalized experience. Additionally, companies can invest in secure data storage and encryption technologies to protect customer data from unauthorized access or breaches. Overall, transparency, accountability, and ethical use of AI and VR technologies are key to balancing personalized experiences with privacy rights in today's digital age.