How can companies strike a balance between providing personalized customer experiences and respecting customer privacy boundaries in today's digital age?

Companies can strike a balance between providing personalized customer experiences and respecting customer privacy boundaries by being transparent about the data they collect and how it will be used. They can also give customers control over their personal information through opt-in/opt-out options and clear privacy policies. Utilizing data encryption and secure storage methods can help protect customer data and build trust. Additionally, companies can prioritize building relationships with customers based on trust and respect, rather than solely focusing on data collection for personalization.