In what ways can businesses strike a balance between delivering personalized customer experiences and respecting consumer privacy concerns in the age of data-driven marketing?

Businesses can strike a balance between delivering personalized customer experiences and respecting consumer privacy concerns by being transparent about the data they collect and how it will be used. They can also give customers control over their data through opt-in/opt-out features and clear privacy settings. Implementing strong data security measures and complying with regulations such as GDPR can help build trust with consumers. Additionally, businesses can focus on collecting only relevant data and using it in a responsible manner to tailor experiences without compromising privacy.