How can companies effectively balance the need for personalized customer service with the importance of protecting customer data privacy in an increasingly digital world?

Companies can balance personalized customer service with data privacy by implementing strict data protection measures, such as encryption and secure storage. They can also obtain explicit consent from customers before collecting and using their personal information. Companies should prioritize transparency and communication with customers about how their data is being used and ensure that they comply with data privacy regulations. By investing in robust cybersecurity measures and regularly updating their privacy policies, companies can maintain trust with customers while providing personalized service.