How can businesses strike a balance between providing personalized customer experiences through technology and respecting customer privacy in an increasingly digital world?

Businesses can strike a balance by being transparent about how they collect and use customer data, obtaining explicit consent before gathering personal information, and implementing robust security measures to protect customer data. They can also offer customers control over their data by allowing them to opt-out of data collection or providing options for customization. Additionally, businesses can prioritize data minimization by only collecting the necessary information to provide personalized experiences and regularly reviewing and updating their privacy policies to align with evolving regulations and best practices.