How can businesses ensure that their personalized communication based on data insights does not come across as intrusive or overly invasive to customers?

Businesses can ensure that their personalized communication based on data insights does not come across as intrusive by being transparent about how they collect and use customer data. They should also allow customers to easily opt out of receiving personalized communication if they choose. Additionally, businesses should ensure that the personalized communication is relevant and adds value to the customer's experience, rather than being overly promotional. Finally, businesses can seek feedback from customers to gauge their comfort level with the personalized communication and make adjustments accordingly.