How can companies strike a balance between personalizing the customer experience through data use and respecting customer privacy rights?

Companies can strike a balance between personalizing the customer experience through data use and respecting customer privacy rights by being transparent about how they collect and use customer data. They should obtain explicit consent before using personal information and give customers control over their data. Companies can also anonymize data to protect customer privacy while still delivering personalized experiences. Implementing strong data security measures and following regulations like GDPR can help build trust with customers and ensure their privacy rights are respected.