In what ways can companies ensure that the personalization of customer experiences through technology does not come across as intrusive or overly invasive, while still fostering loyalty and advocacy from their customers?

Companies can ensure that the personalization of customer experiences through technology does not come across as intrusive by being transparent about the data they collect and how it will be used. They should also give customers control over their personal information and preferences, allowing them to opt in or out of certain personalized experiences. Additionally, companies can focus on providing value and relevance in their personalized interactions, making sure that the customer feels understood and appreciated rather than spied on. By building trust and demonstrating respect for customer privacy, companies can foster loyalty and advocacy while still delivering personalized experiences.