How can companies ensure that the personalization provided by technology does not come across as intrusive or invasive to customers?

Companies can ensure that personalization provided by technology does not come across as intrusive or invasive to customers by being transparent about the data they collect and how it will be used. They should also give customers control over their personal information and allow them to easily opt out of personalized experiences. Additionally, companies should focus on providing value to customers through personalization rather than just collecting data for the sake of it. Lastly, regularly seeking feedback from customers and adjusting personalization strategies based on their preferences can help maintain a positive and non-intrusive customer experience.