How can companies strike a balance between offering a variety of non-monetary incentives to cater to different employee preferences, while also ensuring that these incentives are aligned with the overall goals and values of the organization?

Companies can strike a balance by conducting surveys or interviews to understand employee preferences and aligning incentives with the organization's goals and values. They can also create a tiered system of incentives that allows employees to choose from a variety of options based on their preferences. Additionally, companies can regularly review and adjust their incentive programs to ensure they remain aligned with the organization's goals and values. By providing a diverse range of non-monetary incentives while ensuring they support the company's overall objectives, companies can effectively motivate and engage employees.