How can businesses strike a balance between providing non-monetary incentives that motivate and engage employees, while also ensuring these incentives align with the company's values and goals for long-term success?

Businesses can strike a balance by first understanding their employees' preferences and motivations through surveys or feedback sessions. They can then tailor non-monetary incentives such as flexible work hours, professional development opportunities, or recognition programs to align with these preferences. It is crucial for businesses to ensure that these incentives are in line with the company's values and goals by clearly communicating expectations and tying incentives to performance metrics that support long-term success. Regularly evaluating the effectiveness of these incentives and making adjustments as needed will help maintain the balance between motivation, engagement, and strategic alignment.