How can companies strike a balance between offering a variety of non-monetary incentives to cater to different employee preferences, while also ensuring that the incentives remain aligned with the company's overall goals and objectives?

Companies can strike a balance by conducting surveys or interviews to understand employee preferences and interests. They can then tailor non-monetary incentives to cater to these preferences while also aligning them with the company's goals and objectives. Additionally, companies can establish clear guidelines and criteria for selecting and implementing non-monetary incentives to ensure they contribute to overall business success. Regularly reviewing and assessing the effectiveness of these incentives can help companies make necessary adjustments to maintain alignment with company goals.