How can businesses effectively balance the use of non-monetary incentives and monetary rewards to create a comprehensive customer loyalty program that drives positive CX behaviors and fosters long-term customer engagement?

Businesses can effectively balance the use of non-monetary incentives and monetary rewards by understanding their target audience and what motivates them. By offering a combination of both types of rewards, businesses can appeal to a wider range of customers. Non-monetary incentives such as personalized experiences or exclusive access can create emotional connections with customers, while monetary rewards like discounts or points can provide tangible benefits. By continuously monitoring and adjusting the loyalty program based on customer feedback and behavior, businesses can create a comprehensive program that drives positive CX behaviors and fosters long-term customer engagement.