How can companies balance the use of negative customer feedback in employee performance evaluations with maintaining employee morale and motivation?

Companies can balance the use of negative customer feedback in employee performance evaluations by providing constructive feedback and focusing on areas for improvement rather than solely pointing out mistakes. It is important to offer support and resources for employees to address any issues identified in the feedback. Additionally, recognizing and rewarding employees for their strengths and accomplishments can help maintain morale and motivation despite negative feedback. Open communication, regular feedback sessions, and opportunities for professional development can also help employees feel supported and motivated to improve.