How can brands strike a balance between staying true to local dialects and ensuring their messaging remains understandable to a wider audience?

To strike a balance between staying true to local dialects and ensuring messaging is understandable to a wider audience, brands can use a mix of regional language and standardized language in their communication. They can also provide translations or explanations for unfamiliar terms or phrases to help bridge the gap for a broader audience. It is important for brands to conduct thorough research on the target audience's language preferences and cultural nuances to tailor their messaging effectively. Additionally, brands can work with local influencers or experts to help craft messages that resonate with both local and broader audiences.