How can companies strike a balance between utilizing innovative assessment methods to evaluate a candidate's CX competence while still ensuring a level playing field for all applicants, regardless of their background or experience?

Companies can strike a balance by incorporating a combination of traditional and innovative assessment methods to evaluate a candidate's CX competence. This can include using simulations, case studies, and role-playing exercises alongside more standardized assessments. Additionally, companies should ensure that all applicants have access to the same resources and support during the assessment process, regardless of their background or experience. Finally, companies should regularly review and update their assessment methods to ensure they are fair, inclusive, and effective in evaluating candidates' CX competence.