How can businesses effectively balance the need for innovation and growth with maintaining a strong focus on delivering exceptional customer experiences?

Businesses can effectively balance the need for innovation and growth with delivering exceptional customer experiences by involving customers in the innovation process through feedback and co-creation. They can also prioritize investments in customer-centric technologies and training employees to prioritize customer needs. Additionally, businesses can continuously monitor customer satisfaction metrics and adapt their strategies accordingly to ensure a strong focus on delivering exceptional customer experiences while driving innovation and growth.