How can companies balance the need for innovation and experimentation with the risk of potentially disrupting the customer experience or employee satisfaction when implementing new digital tools?

Companies can balance the need for innovation and experimentation with the risk of disrupting the customer experience or employee satisfaction by conducting thorough research and testing before implementing new digital tools. They can involve customers and employees in the decision-making process to gather feedback and address concerns. Companies should also have a clear communication plan in place to manage expectations and mitigate any potential disruptions. Additionally, having a contingency plan and providing adequate training and support can help minimize negative impacts on the customer experience and employee satisfaction.