In what ways can companies ensure that their utilization of innovative technologies enhances customer experience rather than detracts from the personal touch and human connection in their interactions?

Companies can ensure that their utilization of innovative technologies enhances customer experience by maintaining a balance between automation and personalized interactions. This can be achieved by using technology to streamline processes and provide convenient self-service options, while also ensuring that there are opportunities for human interaction when needed. Companies should also focus on training their staff to effectively use technology to enhance the customer experience and provide a seamless transition between automated and human interactions. Additionally, seeking feedback from customers on their experiences with technology can help companies identify areas for improvement and ensure that the personal touch and human connection are not lost in the process.