How can businesses ensure that their use of innovative technology does not overshadow the importance of building genuine relationships with customers?

Businesses can ensure that their use of innovative technology does not overshadow the importance of building genuine relationships with customers by prioritizing human interaction and personalized communication. They can also focus on creating a seamless omnichannel experience that integrates technology with personalized customer service. Additionally, businesses can regularly gather feedback from customers to understand their needs and preferences, and use this information to tailor their technology solutions to enhance, rather than replace, customer relationships. Finally, businesses can invest in training their employees to effectively use technology as a tool to enhance customer relationships, rather than relying solely on it for communication.