How can companies effectively balance the need to innovate and adapt with maintaining a strong customer-centric culture in a rapidly changing business landscape?

Companies can effectively balance the need to innovate and adapt with maintaining a strong customer-centric culture by continuously gathering feedback from customers and using it to drive innovation. They should also invest in technology and resources that enable them to quickly respond to changing market trends and customer needs. Additionally, fostering a culture of collaboration and open communication within the organization can help ensure that all employees are aligned with the company's customer-centric goals and are empowered to contribute to innovation efforts. Ultimately, companies should prioritize both innovation and customer satisfaction, recognizing that the two are interconnected and essential for long-term success in a rapidly changing business landscape.