How can CX ambassadors effectively balance the need for innovation in customer experience with the importance of maintaining consistency in brand messaging and values when implementing emerging technologies and digital tools?

CX ambassadors can balance the need for innovation in customer experience with consistency in brand messaging and values by ensuring that any new technologies or tools align with the brand's overall objectives and values. They should also regularly communicate with key stakeholders to ensure that any changes are in line with the brand's messaging strategy. Additionally, they can test new technologies on a smaller scale before fully implementing them to ensure they align with the brand's values and do not disrupt the overall customer experience. Overall, it is important for CX ambassadors to continuously monitor and evaluate the impact of new technologies on the brand's messaging and values to maintain consistency while driving innovation in customer experience.