How can companies effectively balance the recognition of individual contributions to exceptional customer service with the promotion of teamwork and collaboration within their reward programs?

Companies can effectively balance the recognition of individual contributions to exceptional customer service with the promotion of teamwork and collaboration within their reward programs by implementing a combination of individual and team-based incentives. This can include recognizing and rewarding employees for both their individual achievements in providing exceptional customer service and their contributions to team success. Additionally, creating a culture that values and encourages collaboration and teamwork can help foster a sense of unity and shared goals among employees. By aligning individual recognition with overall team success, companies can ensure that employees are motivated to both excel in their individual roles and work together towards a common goal of delivering exceptional customer service.