How can companies strike a balance between recognizing and rewarding individual excellence in customer service, while still fostering a sense of teamwork and collaboration within their teams?

Companies can strike a balance by implementing a reward system that acknowledges individual achievements in customer service, while also emphasizing the importance of teamwork and collaboration. This can be achieved by setting clear performance metrics that include both individual and team goals. Encouraging open communication and sharing best practices among team members can help foster a sense of collaboration. Additionally, creating opportunities for team-building activities and recognizing collective successes can further promote teamwork within the organization.